Lovejam Community
Event Management Mentorship

Overview
After running transformational experiences for nearly a decade we launched this programme with the intention to support others on this journey of launching impactful, purpose driven, transformational events. We noticed a gap in the market where many facilitators & potential event producers did not have many resources available for event production with an intentional & conscious focus.
At a Glance
After a huge initial uptake & an even larger uptake in round 2, its clear we have a product with good market fit. The first round was marketed with just a few emails & 1 single social media post to our Lovejam Community network. For the second cohort we led with a 6 piece social content strategy & a series of automated marketing emails & whatsapp messages. This proved highly effective.
Results
2024
- 72 leads generated
- 28 sign ups
- 35% Conversion rate
- £12,000 in revenue
2025
- 135 leads generated
- 42 sign ups
- 35% Conversion rate
- £19,800 in revenue
The Future
After 2 cohorts with a sizeable jump in sign up numbers its clear we are on to a winning product. The plan is to scale the programme with round 3 through a paid social ads campaign and affiliate strategy. We have realised that the largest problem facing participants is generally in marketing & selling out their events, as such we aim to build a tailored programme specifically for intentional event marketing.

