Music Production Mentorship

This was a collaboration with a local music producer where we spotted an opportunity to leverage our extensive network of music focused community & provide a solution to the problem of expensive studio time & limited knowledge of self production. It was our first time running the programme & was a huge success.

We took a 100% organic approach to marketing with no paid ad budget.

For lead generation, we focused on social content & leveraging SMS + Email Automation sequences.

For sales we led with an AI first approach with sales calls, calendly meetings & automated follow up nurturing.

The success of this launch has validated the product market fit & shown us there is huge scope for scaling. Our bottle neck is in the technical nature of music production & the challenge in providing enough technical support & 1-1 drop ins to scale. With the validation we plan to scale by running multiple cohorts & having multiple production mentors. We will scale through a paid social ads strategy & influencer led approach.