Lovejam Campout Festival

I founded Lovejam and have been responsible for scaling the festival and building it into a nationwide community across the whole of the UK.

The Lovejam Campout is the flagship festival of the Lovejam Community — a nationwide conscious community and events organisation building co-creative platforms for self-expression, positive transformation and sobriety.

Running since 2019, it's a grassroots, community-focused, transformational festival built on foundations of acceptance, self-expression, rejuvenation, co-creation, healing and love — a heart-led space encouraging togetherness and unity.

I have led the marketing strategy, content ecosystem, ticketing funnels and audience journey that turned a local jam into a nationwide movement.

The festival is fully alcohol-free, family-friendly and plant-based, championing rejuvenation over intoxication and presence over escapism, with strong bursary and accessibility provision to keep the container open to all.

2026 is a sacred pause year for the Campout, with focus shifting to the Domnu Valley HQ, retreats and the launch of the Lovejam Family Community Membership Platform — before the festival returns full power in 2027.